Job Description
At the crossroads of fashion and sport, Lacoste creates and liberates movement. Both universal and timeless, the brand transcends cultures and generations, elevating the crocodile as a rallying sign.
An iconic French brand present in nearly 100 countries, Lacoste stands out for its unique know-how in each of it areas of expertise, from garment factory to omnichannel distribution.
At Lacoste, elegance goes beyond style. This elegance guides all of its actions and its social and environmental commitments.
Working at Lacoste is belonging to a community of 8,500 employees on the move to build the future. Committed to making equal opportunities a reality and to revealing potential, the company brings together talents from all walks of life, embracing their differences.
Lacoste is one of the inspiring brands driven by passionate people within the MF Brands Group, alongside Aigle, Gant, Tecnifibre and The Kooples (
The Visual Lead is responsible for driving the brand and maximizing profitability through visual merchandising.
Essential Job Responsibilities:
• Define and implement the visual merchandising strategy.
• Through strong merchandise presentation help to draw footfall and conversion.
• Create appealing and eye-catching visual displays that lead the customer through the entire store.
• Produce window displays, signs, interior displays, floor plans and special promotions displays.
• Identify key messages and set a clear image of the end result.
• Brainstorm, revise and present design ideas with the visual merchandising team
• Act in alignment to the organization’s global directive, products, image and target market.
• Monitor costs and work within budget.
• Implement proper markdown execution, compliance in hard marking clearance items, signage placement, and investment in moving through aged inventory to keep clean inventory
• Oversee the production on arranging displays.
• Change displays to promote new product launches and reflect festive or seasonal themes.
• Liaise with suppliers and source elements.
• Research lifestyle, demographics and design trends.
• Perform all other duties as assigned and required.
Core Values and Traits:
Play as One Team:
· Showing respect towards everyone
· Commitment for the team’s work and decisions
Play with Elegance:
· Striving for excellence
· Treating others with fair play and humility
Play by Daring:
· Having the courage to speak up, experiment and take initiative
· To explore new opportunities
Play with Tenacity:
· Constantly seek continuous improvement
· Learning from our failures
At Lacoste, we’re committed to building the best team we can. We hire for potential and support every team member through each step of their career development. Building a diverse, equitable, and inclusive space for our team to think differently and push the status quo is incredibly important to us; and we strive to use these guiding principles as the foundation for how we interact with each other, how we build our business, and how we hold ourselves accountable to our core values.
Equal Opportunity Employer:
At Lacoste, we’re committed to providing equal opportunities (EEO) to all employees and applicants for employment regardless of their race, color, religion, creed, gender/sex, sexual orientation, gender identity and expression, national origin, ancestry, citizenship status, age, disability, genetic information, marital status, pregnancy, military status, veteran status, and/or any other characteristic protected by applicable federal, state, and local laws.
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